For over two decades, weight loss surgeon Dr Andrew Jenkinson has treated thousands of people who have become trapped in the endless cycle of dieting. Why We Eat (Too Much), combines case studies from his practice and the new science of metabolism to illuminate how our appetite really works. Debunking the great myths of the body, and systematically explaining why dieting is cou...(展开全部)

Drop something in front of a two-year-old, and she's likely to pick it up for you. This is not a learned behavior, psychologist Michael Tomasello argues. Through observations of young children in experiments he himself has designed, Tomasello shows that children are naturally—and uniquely—cooperative. Put through similar experiments, for example, apes demonstrate the ability to...(展开全部)

Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New...(展开全部)

[英]布鲁斯·胡德（Bruce Hood） 英国布里斯托大学认知发展中心主任。曾任教牛津大学、剑桥大学和哈佛大学。有200年历史的“英国皇家科学院圣诞演讲”的明星专家。著有《超感觉》（Supersense）和《自我的本质》（The Self Illusion）。

In Why We Run, biologist, award-winning nature writer, and ultramarathoner Bernd Heinrich explores a new perspective on human evolution by examining the phenomenon of ultraendurance and makes surprising discoveries about the physical, spiritual -- and primal -- drive to win. At once lyrical and scientific, Why We Run shows Heinrich's signature blend of biology, anthropology, ps...(展开全部)

Much has been written on the Theory of History by philosophers and historiologists, but nothing so concise and readable as Liddell Hart’s Why Don’t We Learn from History; the kind of title that makes one wonder and consider. And consider we certainly should in an era when so much bad history and propaganda is being put before us from unknown sources by unknown authors.

In a book that challenges authoritarian thinking about motivation, a distinguished social psychologist offers an alternative to current reward/punishment theory, which, far from anarchy, espouses our ordered, internalized sense of freedom, responsibility, and commitment.

Fascinating science blends with engaging prose in this highly entertaining exploration of how memory works-- and how to make it work better. In this extraordinary book, scientist Rebecca Rupp explains how and why memory works the way it does. What are the chemical processes that occur in the brain when we remember--and how do they account for the "absentminded" or "steel trap"...(展开全部)

We're all conspiracy theorists. Some of us just hide it better than others. Conspiracy theorists do not wear tin-foil hats (for the most part). They are not just a few kooks lurking on the paranoid fringes of society with bizarre ideas about shape-shifting reptilian aliens running society in secret. They walk among us. They are us. Everyone loves a good conspiracy. Yet conspira...(展开全部)